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From Chaos to Rhythm

Practical thinking on building predictable sales in technical B2B businesses, from Andy Ashton. New every two weeks.

Selling a trust decision: building a £1.46m pipeline from a standing start

Andy Ashton

Published on: 16/10/2026

A supplier of refurbished dairy processing equipment had built its business on a dozen loyal customers. We built the commercial front end to reach new buyers, and a pipeline worth £1,462,500.

sales pipelinerefurbished process equipmentdairy processing equipmentcustomer case studiesB2B sales growth

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